How to List on Amazon using Bulk Edit Mode

In this article we will explore the process of creating and listing offers on Amazon using Bulk Edit mode.

If you are new to selling on Amazon, we recommend you read this article to better understand the difference between "Offers" and "Listings".

How to use Bulk Edit Mode

The Bulk Edit mode makes it easy to list or edit multiple products on your Amazon sales channel. 

Navigate to the Listings menu and select Bulk Edit.

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Rows

Each row represents a single product in your catalog. Scroll the grid vertically to see all your products.

Columns

Each column represents a different Amazon field for your products. Scroll the grid horizontally to view additional settings.

In the left column you will find a check box beside each individual product row. When ticked, the product is selected. Bulk Edit is active as soon as two or more products are ticked.

For changes to your entire catalog you can select the top check box, unless you have a filter on in which case it will only select the visible products which match your active filter.

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How to Use the Filter Option

You can filter in search by entering product information.

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You can also filter by Column Heading by scrolling to the right and select More.

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Adding Fields

Click on Add Fields

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In Bulk Edit mode you have Offer Fields and Listing Fields:

OFFER FIELDS

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LISTING FIELDS

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Once you have selected the required fields, columns will be made available to edit.

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Creating New Offers

Use the “Add Fields” button to add your Offer fields to the grid.  Check Price, Quantity & Shipping data and make any edits to product rows you intend to create offers for.

Set SKU, GTIN & ASIN

  • Check the Amazon Seller Central SKU code being used is ok (this is automatically mapped to your Shopify SKU and most sellers leave it this way but if you have a specific code you want to use that is in another field in Shopify you can map to that field instead).
  • Check the GTIN code being used is ok (this is automatically mapped to your Shopify Barcode field and most sellers leave it this way but if you have GTINs in a different field you can change the mapping here).
  • If you know the ASIN that you want to upload your Offer on for what you are selling you can enter it in the ASIN field (tip: copying and pasting the whole Amazon product page URL in this field will automatically convert into the ASIN).  Note: knowing the ASIN isn't required but can be used if you don't have a GTIN for a product.

For more information on GTIN's and ASIN's please read this article

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Set Price, Inventory and Shipping

  • Set Price (the default value is 'Store price' which sync your Shopify price.  Other operators like Shopify price, plus 10%, rounded to the nearest dollar are available via the drop down.
  • Set Inventory (the default value is 'Inventory level' which syncs your Shopify Inventory (assuming it's a Merchant Fulfilled item). 
  • Set Shipping.  If you are selling via FBA you will need to complete the Dangerous Goods Declaration.  Enter your Shipping Group that you use in Amazon Seller Central (note: Shipping Groups have to be set up in Amazon Seller Central because Amazon provides no API for us to have this functionality here).

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Once you have reviewed and edited the values for your Offer, set the Offer Status to “Active” and Click on the Save button to publish your offer to Amazon.

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Check any sync issues with your Amazon Listing Status information:

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Creating New Listings

If you are selling products that are completely new to Amazon’s catalog you will need to create a new 'Listing' for that product.  In addition to the offer details (as above) Amazon also requires EAN or UPC product identifiers in order to create any new Amazon product pages and ASINs, as well as the full range of listing details required to create a new listing.  For more information on EAN,UPC and ASINs please read this article.

Use the “Add Fields” button to add your listing fields to the grid.

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Category

Next you will need to provide an Amazon Category, select Category & Product Type (US site Amazon.com requires Item Type also) for your products to be listed in, to do this you can select from the Category column field and search for the most relevant category for that product.  Remember to use the check boxes or filter option if you want enter multiple products in the same category. 

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Title, Description and Brand

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The default Title & Description value is your Shopify product name but you can override if you wish.

You can override by entering your own text values, or mapping to fields stored in your Shopify catalog

Tip: entering a field name enclosed in curly brackets will use that field name content without you having to retype it - it will also keep it linked if your field content changes, Amazon will automatically get the updated value.

In the below example, the “Brand” listing field has been mapped to the “Brand” field in Shopify by entering {Brand}.

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Search Terms, Bullet Points & Other Amazon SEO fields

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These fields are optional and can be used to help with Amazon SEO (to help with how well your new Listings appear when buyers search on Amazon).

Note: Battery information is required if you are using Amazon FBA.

Publish and Save

Once you have reviewed and edited the field values for your listing details and are ready to list your product on Amazon, set the Listing Status to “Publish Listing Details” and then press “Save” to publish both your Offer and Listing details to Amazon.

Note: Publishing Listing Details for a new product is effectively telling Amazon to 'create a new product in the Amazon Catalog'.  To sell on that product you also need to have an Offer (see Creating New Offers at the top of this article).

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Check any sync issues with your Listing Status information:

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